Facebook is a persuasion platform that's changing the advertising rulebook
After 15 years of Facebook, the ways brands use it for marketing and advertising have changed – right alongside the way…
After 15 years of Facebook, the ways brands use it for marketing and advertising have changed – right alongside the way…
The private space race is about to take another great leap as Israel sends a private lander to the moon.
Facebook has been acting irresponsibly and selfishly, and promising to do better without actually improving. But that's…
Grant abstracts with more words, more complex language and more storytelling tend to earn more money – even if that's…
When you study volcanoes at mid-ocean ridges, doing fieldwork means becoming an aquanaut – diving thousands of feet to…
Facebook users no longer see the site as a confidant. They're struggling with how to deal with a messy codependence…
Research suggests people intuitively draw a distinction between what is known and what is believed. Recognizing the difference…
Many researchers have studied the impact of carbon dioxide and heat on crop growth inside greenhouses. But what happens…
Trying to optimize the search for love can be naive. Using statistics and measurements isn't necessarily the best way…
Buttons don't always make things easier – and using them can be fraught with peril and troubling power dynamics.
Lots of academic scientists collaborate with federal employees and resources on their research projects. And at the moment…
When geneticists create mice with special traits, there is no way to be sure that they will be inherited by the offspring.…
The European Union has issued its first fine, cracking down on companies that misuse users' personal data. Why hasn't…
A new study looks at decades of NCAA free throws, finding that women shoot at 3 percent higher consistency than men.
Online lies can often be easy to detect, by searching for images and phone numbers and exploring social media profiles.…
There has been a dramatic rise in life-threatening food allergies in the last few decades. Antibiotics, poor diet and C-sections…
If you want to really learn your way around a new place, paper maps still trump digital options.
Winter comes with colder temperatures. You and your body can work together to stay comfortable.
Think defensively about your online accounts and data security – and don't assume you'll avoid harm.
Forests in the US face many threats: climate change, invasive species, pests and pathogens. Could genetically engineering…