As a child, I watched reruns of the 1967 Spider-Man cartoon on television. I was drawn to the action and colors and, of course, the catchy tune. This was my early introduction to Spider-Man, as it was for many children who grew up in the 1960s-’80s.

Spidey, as he is affectionately called, was a huge part of popular culture. The Spider-Man story was first released in 1962 as part of another comic book, Marvel’s Amazing Fantasy (192) #15. A year later he became his own title character, branching out into cartoons, merchandising and feature films. In other words, Spider-Man became ubiquitous.

With the advent of films featuring him in 2002, however, Spider-Man reached an entirely new level of influence, so much so that academic interest in him increased. I edited a 2021 book in which I wrote a chapter about Spider-Man’s creeds – his main sets of beliefs, or one might say his religion: “Theology and Spider-Man.”

A phrase that has appeared in various forms in Spider-Man lore – “with great power comes great responsibility” – is an example of such a creedal statement. I examine how this one phrase can resonate with readers and viewers to such a degree that it shapes their everyday lives and makes Spider-Man a moral exemplar to many of us.

More broadly, however, I believe that as a moral exemplar, Spider-Man exemplifies the struggle for virtue that most of us face every day.

Spider-Man is relatable

Moral exemplars are figures who transcend the average human experience, achieving extraordinary feats in pursuit of virtue. They serve as models for others to follow. They can be historical figures or people we interact with every day.

A 2017 study led by educational psychology scholar Hyemin Han states moral exemplars influence others because their stories seem relevant and attainable. The study shows evidence that people are more likely to respond to a peer’s example of good behavior and be motivated by that. This means that role models who feel relatable to our daily lives tend to have the greatest impact.

I would argue that Marvel superheroes and the films they have inspired are popular because we see ourselves in these stories. These characters are the sort of moral exemplars that can influence our behavior because we identify with them so closely.

Spider-Man particularly fits this bill. Peter Parker is a teenager who unexpectedly gains superhuman power. In this transformation, he is forced to struggle with moral behavior on a higher level because he now has newfound abilities to do things normal humans cannot. He can use his powers for good or selfish ends, and the effects are much more damaging than for a normal person.

Moral exemplars are connected in a fundamental way to virtue ethics – a framework of behavior based in core virtues such as honesty, bravery and kindness. Virtue ethics focuses on building character within versus following a set of rules.

Moral exemplars are the people who represent virtue ethics in its purest form. They are the most virtuous in their character, displaying what all humans should aspire to when practicing virtue ethics. The virtuous hero is the one we emulate and build our own character around, being a representative of a virtuous life.

Spidey is a perfect moral exemplar because he is relatable. He is one of us. He has limitations but invites us to work beyond them.

Morality is Spider-Man’s strength

In the 2021 film “Spider-Man: No Way Home,” Spidey is confronted with the choice of using his power for good or for revenge. As a portal opens to other dimensions, he encounters a number of villains from past films, including the Green Goblin from the 2002 film.

In contrast to the Green Goblin, Spidey chooses to use his power for good. Green Goblin kills Aunt May because he wants Spidey to embrace the power he has and use it for selfish means. Aunt May serves as a moral foundation for Peter Parker, and with her gone, perhaps the Goblin sees an opportunity for Spidey to embrace power for power’s sake. He tells Spidey, “Morality is your weakness.”

Spider-Man must struggle with the temptation to kill the Goblin in a fit of revenge – exactly the kind of self-serving thinking that the Green Goblin himself encourages. Green Goblin is the anti-moral exemplar. He embraces power and vice, while Spidey embraces doing good for others. Earlier in the film, the Goblin states, “Gods don’t have to choose; we take.” For the Goblin, there is no real morality. His power entitles him to any action.

On the contrary, Spider-Man sees his power as a gift to be used – “with great power comes great responsibility.” Spider-Man continually sacrifices the joy in his life – his relationships, his health and his family – in order to fight villains and protect the innocent. This is practicing virtue ethics at a high level, one that reaches the status of a moral exemplar.

Spidey’s determination to use his power for good arises out of his origin story in the original narrative found in Amazing Fantasy #15. Spider-Man feels a strong sense of guilt and responsibility due to his uncle’s death, which he feels is the result of his inaction. Thus he is committed to using his power for good.

At first, he uses his abilities to make money wrestling or finding fame on television. In the aftermath of a television appearance, however, he allows a thief to escape because he doesn’t feel morally responsible to stop him. As the thief escapes, Spidey states, “From now on I just look out for number one – that means – me!” Soon after, he finds that same thief has killed his uncle.

It is out of this origin story that is born his adoption of the phrase “with great power comes great responsibility.” His uncle’s death was necessary for his moral tranformation.

Spider-Man shows us that moral responsibility does not go away just because one has power. It is in this lesson that Spider-Man exemplifies morality for us. He becomes a moral exemplar.

George Tsakiridis does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.