Board games are booming: In 2023 alone, the industry topped US$16.8 billion and is projected to reach $40.1 billion by 2032.

Classics like “Scrabble” are being refreshed and transformed, while newer inventions such as “Pandemic” and “Wingspan” have garnered millions of devotees.

This growing cardboard empire was on my mind when I visited the American Antiquarian Society in August 2023 to research its collection of early games.

As I sat in that archive, which houses such treasures as the 1640 Bay Psalm Book, the first book printed in British America, I beheld another first in American printing: a board game called “The Travellers’ Tour Through the United States.”

This forgotten game, printed the year after Missouri became a state, has a lot to say about America’s nascent board game industry, as well as how a young country saw itself.

An archival find

Produced by the New York cartography firm of F. & R. Lockwood, “The Travellers’ Tour Through the United States” was an imitation of earlier European geography games, a genre of educational game. Geography games generally used a map for a board, and the rules involved players reciting geographic facts as they race toward the finish.

“The Travellers’ Tour” first appeared in 1822, making it the earliest known board game printed in the U.S.

But for almost a century another game held that honor.

In 1894, the game manufacturer Parker Brothers acquired the rights to “The Mansion of Happiness,” an English game first produced in the U.S. in 1843. In its promotional materials, the company declared it “The first board game ever published in America.”

That distinction ended in 1991 when a game collector found the copy of “The Travellers’ Tour” in the archives of the American Antiquarian Society.

A new game for the new year

By 1822 the American market for board games was already becoming established, and middle- and upper-class parents would buy games for their families to enjoy around the parlor table.

At that time, New Year’s – not Christmas – was the holiday for gift giving. Many booksellers, who earned money from the sale of books, playing cards and other paper goods throughout the year, would sell special wares to give as presents.

These items included holiday-themed books, puzzles – then called “dissected maps” – and paper dolls, as well as games imported from England such as “The New Game of Human Life” and “The Royal And Entertaining Game of Goose.”

Since “The Travellers’ Tour” was the first board game to employ a map of the U.S., it might have been an especially interesting gift to American consumers.

It’s difficult, however, to gauge just how popular “The Travellers’ Tour” was in its time. No sales records are known to exist, and since so few copies remain, it likely wasn’t a big seller.

A global database of library holdings shows only five copies of “The Travellers’ Tour” in institutions around the U.S. And while a handful of additional copies are housed in museums and private archives, the game is certainly a rarity.

Teetotums and travelers

Announcing itself as a “pleasing and instructive pastime,” “The Travellers’ Tour” consists of a hand-colored map of the then-24 states and a numbered list of 139 towns and cities, ranging from New York City to New Madrid, Missouri. Beside each number is the name and description of the corresponding town.

Using a variant spelling for the device, the instructions stipulate the game should be “performed with a Tetotum.” Small top-like devices with numbers around their sides called teetotums functioned as alternatives to dice, which were associated with immoral games of chance.

Once spun, the teetotum lands with a random side up, revealing a number. The player looks ahead that number of spaces on the map.

If they can recite from memory the name of the town or city, they move their token, or traveler, to that space. Whoever gets to New Orleans first, wins.

An idealized portrait of a young country

Though not necessary to play “The Travellers’ Tour,” the descriptions provided for each location tell historians a lot about America’s national aspirations.

These accounts coalesce into a flattering portrait of the nation’s agricultural, commercial, historical and cultural character.

Promoting the value of education, the game highlights institutions of learning. For example, Philadelphia’s “literary and benevolent institutions are numerous and respectable.” Providence boasts “Brown University, a respectable literary institution.” And Boston’s “citizens … are enterprising and liberal in the support of religious and literary institutions.”

As the game pieces meander toward New Orleans, players learn about Richmond’s “fertile backcountry” and about the “polished manners and unaffected hospitality” of the citizens of Charleston. Savannah “contains many splendid edifices” and Columbia’s “South Carolina College bids fair to be a valuable institution.”

Absent from any corresponding descriptions, however, is any mention of what John C. Calhoun called America’s “peculiar institution” of slavery and its role in the fabric of the nation.

And while four entries briefly reference American Indians, no mention is made of the ongoing dispossession and genocide of millions of Indigenous people.

Though it promotes an American identity based on a sanitized version of the nation’s economic might and intellectual rigor, “The Travellers’ Tour” nonetheless represents an important step toward what has become a burgeoning American board game industry.

Two centuries later, board game culture has matured to the point that new titles such as “Freedom: The Underground Railroad” and “Votes for Women” push the genre to new heights, using the joy of play to teach the history of the era that spawned America’s first board game.

Matthew Wynn Sivils does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.